ARISE by SpellBound AR Landing Page
MARKETING OPERATIONS SPECIALIST POSITION
My goal for this project was to write concise, educational copy for product landing pages and home page in order to inform prospective customers
During my work on this project, my manager said something to me that I’ve always remembered:
“We want to answer the customer’s questions before they even have to ask them.”
Copy on a landing page is there to address the big questions about a product or company when a potential lead reads the site for the first time: What does this product/company do? Why is it unique and important? How will it help me and my specific needs?
By writing clear, effective copy to cover all of these main points, I was able to provide answers to new customers’ initial questions, as well as a more informed jumping-off point for further discovery calls with the Customer Success Manager.
