Recipe Content Creator Campaign

The Michigan Potato Industry Commission, a longtime client of Q+M Agency, was formed in 1970 by the State of Michigan legislature as the state’s potato research, promotion, and education organization.

In order to create more engaging content and to make cooking with Michigan potatoes more accessible, I was tasked with building a content campaign of diverse and affordable recipes to share on Michigan Potato’s platforms, in collaboration with professional recipe bloggers and social media creators.

RESULTS

MICHIGAN POTATO - AGENCY CLIENT

To promote the nutritional value, great taste, and economical value of locally grown potatoes through high-quality recipe content.

I conducted extensive research to identify Michigan-based recipe creators with successful blogs and Instagram pages. Leveraging my expertise in outreach and negotiation, I secured deals with 3 creators for the development and usage of written recipe content tailored specifically for Michigan Potato. The recipes were to be simple to understand, using ingredients anyone could find in a typical big-box grocery store, and on the lighter, healthier side.

The resulting content was strategically utilized across multiple platforms, including on Michigan Potato's website, digital ad campaigns, in-store flyers, and print marketing materials. Additionally, I acquired photo rights to complement the recipes, enhancing the visual appeal and audience engagement.

Through this campaign, I successfully showcased the versatility and culinary potential of Michigan potatoes while fostering collaborations with local influencers, ultimately driving increased brand awareness and consumer engagement.

MIDDLE EASTERN POTATO SALAD
RECIPE COURTESY OF THE LEMON BOWL